Positioning the business owner as friendly, knowledgeable, trustworthy, and available, was been essential to the target audience trusting the company. This was communicated through interviews, voice overs, a “message from the owner” page on the new website, and great videos of the owner helping customers and employees.

Positioning the business owner as friendly, knowledgeable, trustworthy, and available, was been essential to the target audience trusting the company. This was communicated through interviews, voice overs, a “message from the owner” page on the new website, and great videos of the owner helping customers and employees.