Your logo will grab the attention of others, it’s your first impression, and it’s the foundation of your brand. We recognize good logos. We also trust logos we are familiar with. Today’s consumers are bombarded by companies pushing their products across the web. Strong, consistent, unique branding is essential to bridge the gap between you and your competition.
Here is the old Gold Coast Logo.
It was nice but tough to brand. The brownish Gold was old looking. I didn’t want the gradient anymore. I work with graphic designers to generate a logo that captures the needs of the business.
For Gold Coast, I wanted the Coast Guard, loyal, trusting, strong, recognizable, and “cool”. It took a while to get there. I started with one company and they weren’t really understanding our vision.
My friend Evan helped me out and this is what we came up with. A good graphic designer will give you lots of options and keep providing revisions until you get to something you like. Here’s the final logo that you guys probably all recognize!
If you are looking for a new logo, let me know. I am so happy to help you build the brand of your dreams!