The point of it all is SALES SALES SALES! Right? Yes, we want to be of service to our clients, deliver a quality product, fulfill our hearts purpose.
But, at the end of the day: you need sales.
Digital marketing is dependant upon a strong CALL TO ACTION: click the link, book an appointment, text or call, send us an email drop a line.
These are called, LEADS. LEADS mean estimate. Estimates mean contracts. Contracts mean SALES AND PROFIT!
I monitor my client’s websites call to action very closely.
My call to action on my website to book a consult. My website has been live for 4 days now and has had good traffic and engagement. I have gotten 2 leads and JUST sent a proposal out for a potential new client.
One of the ways I monitor an effective call to action is heat mapping. Heat mapping tracks clicks, scrolls, read time, and movement on a website. It helps me to make decisions about what is working, and what is not. I eliminate waste on the website for an efficient and optimized user experience. Click the link below to see an example of the heat maps for my new website!