We did it Joe… we did it. We launched your small business blog and it’s ready to go. But now the problem. CONTENT! Content is QUEEN! Have a regular schedule for how often you would like to publish. No idea is a bad idea. Keep a list, a journal, a Google Drive. Stay organized. Use Links. Post at 10:00 a.m. Monday through Thursday. I am giving you more than 5 ideas, sheesh.
When I was in high school, we used to do this thing in ASB, where we would write EVERY SINGLE IDEA onto a poster. For the whole year. Then we would vote on the ones we liked, and implement those strategies throughout the year.
I do something similar with my clients. I generate a list of suggested topics and will write out popular headlines. I use Google Ad words, Ahrefs, and Answer The Public to research what is most popular right now, what is trending, what people want to know. The popularity of these queries changes regularly, so it’s important to do a little research right before you post. There are tons of lists of content ideas. Convince and Convert has a list of 101 great ones for you to start with!
Here are a couple other ideas I utilize for my client blogs, as well as my own!
- Write to your audience: Remember the purpose and vision and mission you worked so hard to create. I want to empower business owners to tell their stories online and try to provide ideas and insight for them on my blog.
- Educate: People are online to educate themselves, empower themselves, learn, and grow. Position yourself as a resource that helps your audience, answer your clients’ most popular questions, and they will continue to come back. and trust you.
- Blog About Your Most Popular Products, Services: Whatever questions your real clients have that day, I’m sure it would make a great blog post. Keep track of the conversations you have throughout your business day, keep a list of topics in your notes app, and write freely! You can edit later!
- Use lists: The Smithsonian wrote a great article about how we are really overstimulated, which is why we like lists, bold fonts, and efficient reads. Get. To. The. Point.
- Find Numbers: Neil Patel says you should use numbers in your headlines. How many tips. What percentage of people care? How many people does it affect? How many days did it take you to do that?
If you are a busy business owner, and you don’t have time to write content to triple your business income, optimize your website, increase your Google Rating… let me do it for you!
I LOVE TO WRITE