I choose to look at 7 different aspects of my favorite client. Demographics: Start with basic demographics, age, gender, income. Professional: Next look at their professional achievements such as leadership roles, work routines, and how they define professional success. Values: Third, and what I consider most important and most interesting, are values and motivation. How does your ideal client perceive themselves? What do they value, what motivates them to change? Time: Fourth, take a look at free time, do you think your product or service will lead to more of it? Online Life: Fifth, I consider online content they frequent, where do they spend time online, what kind of content do they share, why are they sharing it? Media: Sixth, what media do they love? Also what brands do they love? Think about why, and think about if you can emulate these brands. Usually it has something to do with trust! Your Product: Finally! Your product and service. What is the current relationship, what stands in the way of it from growing?
Tag Archives: Target Audience
10 Things to Research When You Start a New Business
When I get scared, I tend to ask a lot of questions. Starting a business is scary, so I have a lot of questions! I am also a life long learner. It’s one of the things I love about working in marketing. I get to learn new things all the time. On Monday I am a social media manager. And Tuesday I am a contractor. And Wednesday I am a criminal defense attorney. And Friday I am a stylist.
What to do with your idea for a new business venture
I literally cannot believe I am sharing this with you guys. So here is what I wrote up when I first got my business idea. I shared it with my closest friend and she was so excited for me. I scribbled this whole thing down in one shot. It felt like my brain was ON FIRE. I don’t know if this is actually what my business will be like… but it’s cool to have.