I choose to look at 7 different aspects of my favorite client. Demographics: Start with basic demographics, age, gender, income. Professional: Next look at their professional achievements such as leadership roles, work routines, and how they define professional success. Values: Third, and what I consider most important and most interesting, are values and motivation. How does your ideal client perceive themselves? What do they value, what motivates them to change? Time: Fourth, take a look at free time, do you think your product or service will lead to more of it? Online Life: Fifth, I consider online content they frequent, where do they spend time online, what kind of content do they share, why are they sharing it? Media: Sixth, what media do they love? Also what brands do they love? Think about why, and think about if you can emulate these brands. Usually it has something to do with trust! Your Product: Finally! Your product and service. What is the current relationship, what stands in the way of it from growing?
Business cards give automatic credibility. They are easy to distribute and cheap to make. I got a Popl and haven’t turned back since. Stick it on the back of your phone, or a key chain. People can put their phone up to yours and get instant access to your contact card, a text box, links to your website, as well as all your social media profiles.
Website loading, load time, easy user experience, multiple formats for different size screens, accessibility, contrast, read aloud, (AKA ALEXA!!!)… the list goes on of things you need to look out for while re-designing, or even simply just DESIGNING your business website. And these are just the bare minimum.
If you are a small business owner and you have a logo but you need a new one or maybe you don’t have a logo at all or maybe you don’t think you need one but not you are considering it please reach out to me i will be happy to help