6 Easy Steps to a Crisis Communications Plan for Your Small Business

Assess Risks: For Gold Coast, the risks were customers, employees, subcontractors. It was a safety concern, and access concern, a stream of work concern.
Take fast and decisive action: Communicating safety was the biggest priority.
Train your team: The team needed training in handwashing, distancing, masks. I created signs, wrote a song, and produced a training video.
Issues Audit: The business audited how many jobs they could take on at the time and it was my job to communicate that. They also needed to communicate new ways of providing estimates, and leads, as well as how many workers would be coming to the house because of the emergency, and if the jobs were going to be delayed.
Take Responsibility: As new regulations popped up, these need to be communicated to continue to communicate safety and trust. The business needed to be willing to take responsibility for all aspects of the emergency that would affect stakeholders.
Set goals: The business set a goal of maintaining a new job every two weeks during the highest cases of COVID, as well as zero outbreaks. That has remained true to this day.