Social Media: Should You Cross Post?

Cross posting is the act of taking content from one channel, and reformatting it for another. It is a helpful practice when you are low on time and budget. Make sure you reformat accordingly. You might change the captions Also recently, Instagram is not allowing TikTok logos to circulate.

6 Must-Have Features for Your E-Commerce Site

1. Site Launch Discount Code A discount code will help you track the items you sell during different phases of your launch. 2. About the Owner You will want to create a personal brand and add value to the new e-commerce shop online. 3. On Screen Chat Box Custom orders will need direct communication. YouContinue reading “6 Must-Have Features for Your E-Commerce Site”

How to Move Your Etsy Shop to Your Own Website

Etsy charges for advertising, per click, per item, per month, per EVERYTHING. You are limited in the layout of your site, what products you can feature, and the look and feel of your company. Jumping off Etsy to a stand alone website is scary. Here are a few tips to help your process. Build aContinue reading “How to Move Your Etsy Shop to Your Own Website”

Quick & Easy Customer Testimonial

My clients have to do most of the work at the beginning of our relationship. Mike had to fill out the owner personality survey. Business owner mindset survey. The Brand personality survey. Also the target audience survey. Once he finished his part, I got to work building his pre-consultation document. This includes: Brand Words. An ideal client. Competitor Analysis including Google Page rankings, popular articles. Keyword Analysis. Current website audit. Google Search Queries. Mission, purpose, vision statement. Golden Circle. Jobs to Be Done Analysis. Buyer’s Journey Breakdown. Mission, Strategy, Plays, and Target statements. Mike and I went over all of this research during our consultation.

What is “Social Proof”? Do I need it? Will it make me more money? (6 ways to generate social proof online for your business)

Social proof is a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation. The term was coined by Robert Cialdini in his 1984 book Influence, and the concept is also known as informational social influence. Wikipedia Gone are the days when big businesses can create campy campaigns and sell themselves. “brand Ambassadors”,Continue reading “What is “Social Proof”? Do I need it? Will it make me more money? (6 ways to generate social proof online for your business)”

I Started a Business Blog. Now What? 5 Ways to Come Up With Content!

We did it Joe… we did it. We launched your small business blog and it’s ready to go. But now the problem. CONTENT! Content is QUEEN! Have a regular schedule for how often you would like to publish. No idea is a bad idea. Keep a list, a journal, a Google Drive. Stay organized. Use Links. Post at 10:00 a.m. Monday through Thursday. I am giving you more than 5 ideas, sheesh.

Heatmapping to Measure Effectiveness of Your Call to Action

One of the ways I monitor an effective call to action is heat mapping. Heat mapping tracks clicks, scrolls, read time, and movement on a website. It helps me to make decisions about what is working, and what is not. I eliminate waste on the website for an efficient and optimized user experience. Click the link below to see an example of the heat maps for my new website!

Go Daddy Website Builder: A Review

If you are a new business owner and you are looking to get your sales online quick and easy, Go Daddy is a great option. Formatting for different screens is also automatic. Pretty much, anybody can go to, fill in a name, and build a site. It’s a great option for my customers whoContinue reading “Go Daddy Website Builder: A Review”

The ABC’s of Blogging and Search Engine Optimization

You usually have to dig to find horrible pictures of people like this one I am just GIVING AWAY THE FARM! Thank you for reading my blog. Your reward is a picture of 19-year-old emo freshman Janelle starting her first blog. KMN The point of me sharing that is to show you that I loveContinue reading “The ABC’s of Blogging and Search Engine Optimization”

Is Your Contact Form Really Getting You the Leads You Need?

Build trust. “A new visitor shouldn’t have to give you their home address.” You would build a relationship and get to know a person n a bar before you ask them for their phone number right? Contact forms work the same way.