Social proof is a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation. The term was coined by Robert Cialdini in his 1984 book Influence, and the concept is also known as informational social influence. Wikipedia Gone are the days when big businesses can create campy campaigns and sell themselves. “brand Ambassadors”,Continue reading “What is “Social Proof”? Do I need it? Will it make me more money? (6 ways to generate social proof online for your business)”
