What is it? What’s your reason for being? Your business will need a purpose, vision, mission. It will define the reason your employees should go to work, it will push you through the long days, it will be the driving force. It’s the touch stone of your brand.
I literally cannot believe I am sharing this with you guys. So here is what I wrote up when I first got my business idea. I shared it with my closest friend and she was so excited for me. I scribbled this whole thing down in one shot. It felt like my brain was ON FIRE. I don’t know if this is actually what my business will be like… but it’s cool to have.