My clients have to do most of the work at the beginning of our relationship. Mike had to fill out the owner personality survey. Business owner mindset survey. The Brand personality survey. Also the target audience survey. Once he finished his part, I got to work building his pre-consultation document. This includes: Brand Words. An ideal client. Competitor Analysis including Google Page rankings, popular articles. Keyword Analysis. Current website audit. Google Search Queries. Mission, purpose, vision statement. Golden Circle. Jobs to Be Done Analysis. Buyer’s Journey Breakdown. Mission, Strategy, Plays, and Target statements. Mike and I went over all of this research during our consultation.