You know you need a logo and it needs to make you money. But, the question is, what does it take to create a profitable and effective logo for your business? JMI Creative Inc. breaks it down for you. Take a look at the logos and brands we have created. When you’re ready to put your marketing dollars to work for you and build the high-achieving brand of your dreams, give us a call at 909-293-9635 or send us a message on our contact form here.
What do you mean by effective branding? Effective branding clears all doubt in your potential clients minds. It ensures consumers know, like, and trust your business enough to invest in your services.
Thankfully, as vaccines roll out, and businesses begin to open their doors again, everyone is excited to get out and live amongst each other. Businesses will be revamping branding and prepping for new growth this year. The competition is fierce. Entrepreneurs must be prepared to communicate their brand’s values regularly to stand out from the crowd. What better way to do that, than to share your customer’s experiences with your business to the rest of the world. Contact JMI today to discuss your next business venture and how we can help tell your story online.
Etsy charges for advertising, per click, per item, per month, per EVERYTHING. You are limited in the layout of your site, what products you can feature, and the look and feel of your company. Jumping off Etsy to a stand alone website is scary. Here are a few tips to help your process. Build aContinue reading “How to Move Your Etsy Shop to Your Own Website”
My clients have to do most of the work at the beginning of our relationship. Mike had to fill out the owner personality survey. Business owner mindset survey. The Brand personality survey. Also the target audience survey. Once he finished his part, I got to work building his pre-consultation document. This includes: Brand Words. An ideal client. Competitor Analysis including Google Page rankings, popular articles. Keyword Analysis. Current website audit. Google Search Queries. Mission, purpose, vision statement. Golden Circle. Jobs to Be Done Analysis. Buyer’s Journey Breakdown. Mission, Strategy, Plays, and Target statements. Mike and I went over all of this research during our consultation.
I choose to look at 7 different aspects of my favorite client. Demographics: Start with basic demographics, age, gender, income. Professional: Next look at their professional achievements such as leadership roles, work routines, and how they define professional success. Values: Third, and what I consider most important and most interesting, are values and motivation. How does your ideal client perceive themselves? What do they value, what motivates them to change? Time: Fourth, take a look at free time, do you think your product or service will lead to more of it? Online Life: Fifth, I consider online content they frequent, where do they spend time online, what kind of content do they share, why are they sharing it? Media: Sixth, what media do they love? Also what brands do they love? Think about why, and think about if you can emulate these brands. Usually it has something to do with trust! Your Product: Finally! Your product and service. What is the current relationship, what stands in the way of it from growing?
Assess Risks: For Gold Coast, the risks were customers, employees, subcontractors. It was a safety concern, and access concern, a stream of work concern.
Take fast and decisive action: Communicating safety was the biggest priority.
Train your team: The team needed training in handwashing, distancing, masks. I created signs, wrote a song, and produced a training video.
Issues Audit: The business audited how many jobs they could take on at the time and it was my job to communicate that. They also needed to communicate new ways of providing estimates, and leads, as well as how many workers would be coming to the house because of the emergency, and if the jobs were going to be delayed.
Take Responsibility: As new regulations popped up, these need to be communicated to continue to communicate safety and trust. The business needed to be willing to take responsibility for all aspects of the emergency that would affect stakeholders.
Set goals: The business set a goal of maintaining a new job every two weeks during the highest cases of COVID, as well as zero outbreaks. That has remained true to this day.
Personality tests help us to learn about our employees and clients. They inform motives, desires, purposes… it helps to bring to light which employees work well together and which ones don’t. Also, how to support employees in the way that is most helpful. It’s a streamlined ice breaker.
Business cards give automatic credibility. They are easy to distribute and cheap to make. I got a Popl and haven’t turned back since. Stick it on the back of your phone, or a key chain. People can put their phone up to yours and get instant access to your contact card, a text box, links to your website, as well as all your social media profiles.
Branded clothing, uniforms, and putting your business’s logo on goodies, help to communicate to the world that “we are all working together for a common goal.” This is important, especially in small businesses.