The brand strategy for COVID Compliance was building trust. Customers wanted to trust that Gold Coast employees were sanitizing, wearing masks, being tested, and benign educated in symptoms. I created a training video for all stakeholders, as well as signs for jobsites. I also submitted to the County for COVID Compliance, and Gold Coast received a grant for $2,000. Audiences for this campaign were employees who needed to be reminded to follow precautions, subcontractors who did not want to, and homeowners, who were afraid of getting sick.
The brand strategy for COVID Compliance was building trust. Customers wanted to trust that Gold Coast employees were sanitizing, wearing masks, being tested, and benign educated in symptoms. I created a training video for all stakeholders, as well as signs for jobsites. I also submitted to the County for COVID Compliance, and Gold Coast received a grant for $2,000. Audiences for this campaign were employees who needed to be reminded to follow precautions, subcontractors who did not want to, and homeowners, who were afraid of getting sick.
