Gold Coast Solutions Brand Strategy. This company came to me as two guys who worked in construction. They remodeled a few kitchens, as well as a backyard and the replaced a lot of windows. The owner was interested in growing and scaling the business. He said, “I want to make a million dollars.” Well. After some brand strategy and in-bound marketing, let’s just say 2020 business income is at 2.5 million and it’s only October.
I started with the strategy. Joey envisioned a clean professional, trustworthy company. That was the biggest takeaway. People trusted him. I wanted to communicate that with clean, bold, contrasting colors.
We also changed the name of the company to communicate the point that the brand stood for solutions, problem solving, quality, and relationships.