The easiest way for consumers to share their experiences with one another is on community message boards on Facebook. It is important to maintain accurate, positive, and engaging content on the Facebook, because this is often the first contact consumers will have with a brand,

The easiest way for consumers to share their experiences with one another is on community message boards on Facebook. It is important to maintain accurate, positive, and engaging content on the Facebook, because this is often the first contact consumers will have with a brand,