The customer testimonial is the most valuable piece of the inbound marketing strategy. It communicates the mission of the company as a form of social proof. Consumers trust their friends and acquaintances more than the brand itself. Customer testimonials also act as a reference point for companies to improve the customer experience. All interviews are edited, and posted onto the website for keyword search engine optimization.

The customer testimonial is the most valuable piece of the inbound marketing strategy. It communicates the mission of the company as a form of social proof. Consumers trust their friends and acquaintances more than the brand itself. Customer testimonials also act as a reference point for companies to improve the customer experience. All interviews are edited, and posted onto the website for keyword search engine optimization.